Cara Menulis Posting Blog Yang Bisa Anda Pelajari


Hari Ini ulang tahun pacar anda. Sebagai hadiah, anda mengajaknya menonton pementasan teater.

Pertunjukan dimulai. Seseorang muncul dari balik layar. Dia berjalan menuju kursi di tengah panggung. Tak lama berselang, orang itu mulai bermonolog. Dia membacakan sebuah cerita dari awal sampai akhir selama 1 jam.
Dalam 10 menit pertama pacar anda sudah menguap. Dan sebelum pertunjukan berakhir, pacar anda berbisik, mengatakan kalau ini adalah hari ulang tahun terburuk sepanjang hidupnya.
Anda tidak suka cerita diatas?
Baiklah, mari kita ubah jalan ceritanya..
Hari Ini ulang tahun pacar anda. Sebagai hadiah, anda mengajaknya menonton pementasan teater.
Tak lama kemudian pertunjukan dimulai. Para aktor masuk silih berganti di setiap segmen. Mereka memperagakan adegan dan berdialog satu sama lain.
Cerita hadir dalam bentuk pertunjukan. Penonton terlibat.
Pacar anda meremas lembut tangan anda setiap kali adegan romantis diperankan. Seolah apa yang terjadi diatas panggung merasuki diri pacar anda. Di akhir pertunjukan pacar anda berbisik mesra, katanya ini adalah hari ulang tahun terbaik dalam hidupnya.
Bagaimana, apakah anda sekarang merasa lebih nyaman dengan jalan ceritanya ? :)
Itu artinya kita sudah siap untuk kembali ke topik posting blog ini; Kira-kira apa moral cerita diatas bagi seorang blogger ?

Pembaca Ingin terlibat
Anda lihat perbedaan kedua skenario pementasan teater diatas?
Pada skenario pertama, anda dan pacar anda mendengar cerita.
Skenario kedua sebaliknya. Anda & pacar anda melihat cerita. Dengan kata lain anda hadir dan terlibat dalam cerita.
Dalam dunia fiksi, model penceritaan a la pementasan teater pada skenario kedua menjadi tujuan semua penulis fiksi. Sebuah cerita dikatakan berhasil jika mampu melibatkan pembaca. Saat membaca novel atau cerpen, pembaca seolah melihat cerita dalam bentuk 3 dimensi. Pembaca mengidentifikasi dirinya sebagai salah satu atau semua karakter dalam dalam cerita.
Jika tidak, pembaca akan mencampakkan buku.
Hal yang sama berlaku bagi posting blog anda.
Jika pembaca tidak merasa terlibat atau dilibatkan dalam posting, mereka akan beranjak dari blog anda. Pembaca tidak mau mendengar anda bermonolog.
Untuk perkara melibatkan pembaca, penulis fiksi jagonya.
Jadi pada posting ini kita akan belajar dari para penulis fiksi cara melibatkan pembaca kedalam posting blog anda.
Anda ingin tahu?
Teruskan membaca.

3 Tips Menulis Posting Blog a la Penulis Fiksi

Saya telah menulis fiksi sejak 15 tahun lalu hingga sekarang. Siapa sangka, teknik menulis fiksi ternyata juga efektif  dipakai dalam menulis posting. Setidaknya menurut pengalaman saya blogging selama 4 tahun terakhir.
Jika anda ingin mencobanya, berikut ini 3 cara menulis posting blog yang saya adaptasi dari teknik menulis fiksi :

1. Bercerita
Novel dan cerpen boleh terbit setiap hari. Namun pasar buku fiksi tak pernah jenuh.  Penyebabnya sederhana saja. Secara genetis manusia adalah mahluk yang menyukai cerita.
Manusia berveolusi. Tapi manusia sebagai mahluk yang menggemari cerita tidak pernah berubah. Manusia menggemari cerita sejak zaman leluhur kita masih mengelilingi api unggun hingga ditemukannya kertas dan televisi.
Kita membaca novel, mendengar sandiwara radio, menonton film, karena kita butuh cerita. Fakta bahwa cerita menarik perhatian manusia belum terbantahkan.
Sekarang anda sudah tahu aturan pertama untuk melibatkan pembaca dalam posting anda. Tulislah sebuah cerita. Apapun topiknya, anda selalu bisa mengutip atau menyisipkan sebuah cerita saat menulis posting  blog anda.
Itulah yang saya lakukan pada pembukaan posting ini.
Anda tertarik, bukan ? Buktinya anda sekarang berada disini. :)

2. Menghadirkan karakter
Fiksi pada dasarnya sebuah cerita mengenai karakter/tokoh. Itulah motif utama mengapa orang membaca cerita. Setelah semua, manusia selalu tertarik pada sesamanya.
Jadi menghadirkan karakter kedalam posting juga cara terbaik untuk menarik perhatian pembaca. Hanya saja metodenya berbeda dengan tulisan fiksi.
Tapi lebih mudah karena.. anda hanya perlu menghadirkan satu karakter saja.
Pembaca hanya tertarik pada satu karakter, yaitu dirinya sendiri. Maka, jadikanlah dia karakter utama (protagonis) dalam setiap posting anda. Sementara disisi lain, anda sebagai penulis cukup memerankan karakter pembantu.
Paastikan  kata ANDA muncul 80 – 90 % dalam tubuh posting ketimbang kata SAYA.
Buatlah posting anda tentang dan untuk pembaca anda.
Kata ANDA memberi sugesti kepada pembaca bahwa posting tersebut tentang dia.
Sadar atau tidak, salah satu alasan anda membaca posting ini karena pada judulnya saya menggunakan kata ANDA..

3. Show don’t tell
Salah satu prinsip paling terkenal dalam sejarah penulisan fiksi.
Tunjukkan,  jangan katakan.
Penulis fiksi menghindar untuk mengatakan ; Bedu terjatuh dari pohon duku.
Sebaliknya, cerpenis atau novelis yang baik memilih menampilkan peristiwa jatuhnya Bedu dalam bentuk adegan ;
Bedu berpegang kuat pada batang pohon duku. Sayang, dia menginjak dahan yang rapuh. Krraak..
Tak jauh dari situ, Haji Amru mendengar bunyi dahan patah diiringi gaduh suara manusia dan tanah beradu… 
Contoh penerapan teknik ini dalam posting blog :
Jangan mengatakan : Saya adalah blogger sukses.
Anda cukup menuliskan bukti dan biarkan pembaca yang menyimpulkan :
Kemarin baru saja saya mendapat berita gembira setelah membuka akun paypal saya. Komisi sebesar $ 2.000  dari infolink ternyata sudah masuk. Tak terasa, ini sudah pembayaran ke-3 yang saya peroleh dari infolink dalam 3 bulan terakhir. Jika ditotal, jumlahnya sudah mencapai $ 7.000 lebih…dst.

Melibatkan pembaca kedalam posting

Tujuan utama setiap tulisan fiksi maupun non fiksi yaitu melibatkan pembaca. Tanpa keterlibatan pembaca, sebuah tulisan dapat dikatakan gagal. Tak terkecuali posting blog anda.
Mau tidak mau anda harus mengakui keunggulan para penulis fiksi dalam perkara melibatkan pembaca. Jadi banyak benarnya jika belajar dari mereka.
Caranya relatif mudah. Untuk setiap posting, anda hanya perlu :
  • Menambahkan satu cerita
  • Menjadikan pembaca sebagai karakter utama
  • Tunjukkan, jangan katakan
Tentu saja, masih banyak teknik menulis fiksi selain 3 tips diatas yang bisa anda pakai saat menulis posting di blog anda. Saya harap anda bisa menambahkannya pada kolom komentar dibawah.

SEO On-Page

Faktor SEO on-page dipercaya memiliki peran yang cukup signifikan bagi sebuah situs untuk dapat memenangkan persaingan di mesin pencari. Jika SEO on-page tidak optimal, maka project SEO off-page (link building, social networking, dsb) akan berjalan hambar dan nyaris tanpa hasil.

PageRank In Search Rankings

Still don’t believe me, that PageRank isn’t the most important thing when it comes to ranking well on Google? Here’s a way I’ve been proving it for years. Search for something, then see if anything below the top ranked page has a PageRank score higher than the top listing. If so (and it is so), that shows PageRank is not the most important factor.


Let’s illustrate it. Here’s a search for movies :


See how the search results have PageRank meters in them? I used the PageRank Search tool at SEO Chat to make that happen. See how Movies.com — listed first — has a PR8 score while the Internet Movie Database has a PR9? The page with a lower PageRank still got the higher search rank!


Like seeing these scores in your results? Google doesn’t make that an option for searchers. Seem odd? It makes sense and underscores my key point.


PageRank is one of many, many factors used to produce search rankings. Highlighting PageRank in search results doesn’t help the searcher. That’s because Google uses another system to show the most important pages for a particular search you do. It lists them in order of importance for what you searched on. Adding PageRank scores to search results would just confuse people. They’d wonder why pages with lower scores were outranking higher scored pages.


In contrast, if you’re looking at a single page, such as when you are surfing the web, you no longer want the search ranking but rather an idea of how important or reputable that page might be. This is where PageRank makes more sense.


Of course, SEOs and others may want PageRank in search results. The tool above is just one of many that does this (got a favorite? written a favorite? add them to the comments below). For a browser-based tool, try SEO For Firefox from SEO Book.


PageRank Versus “Toolbar” PageRank


Those PageRank scores that you can see? Those are often referred to as “toolbar” PageRank. This is different from what’s often called “internal” PageRank.


Internal PageRank are the PageRank scores that Google uses as part of its ranking algorithm. Those scores are constantly being updated. In contrast, the PageRank scores that Google allows the world to see — Toolbar PageRank — is a snapshot of internal PageRank taken every few months.


What’s important here? If you’re a brand new site, you’ll likely have a low or no PageRank score reported in the Google Toolbar. That might concern you, even though it will mostly impact whether you get crawled regularly (the higher your PageRank, the more likely Google will regularly revisit your pages). It does also have an impact on your ranking ability, of course.


It’s likely that after a few weeks, you’ll have gained some internal PageRank. You might see more traffic, as a result. But outwardly, the Google Toolbar PageRank meter will still show your same old depressing score. Then a snapshot will be made, and the better score you get will reflect what’s already been happening behind the scenes.


More info on PageRank from Google’s Matt Cutts explain more about this and other aspects of PageRank. You can also try the Future PageRank tool if you hear from various sources that a PageRank update is in progress for the toolbar. It might give you an early glimpse at your score to come.


PageRank Tech Talk


PageRank gets its name from Google cofounder Larry Page. You can read the original ranking system to calculate PageRank here, if you want. Check out the original paper about how Google worked here, while you’re at it. But for dissecting how Google works today, these documents from 1998 and 2000 won’t help you much. Still, they’ve been pored over, analyzed and unfortunately sometimes spouted as the gospel of how Google operates now.


If you still feel compelled to know more about PageRank — at least how it used to work, certainly check out Phil Craven’s longstanding Google’s PageRank Explained article, as well as The Google Pagerank Algorithm and How It Works from Ian Rogers.


Wikipedia, naturally, has an entry about PageRank with more resources you might be interested in. It also covers how some sites using redirection can fake a higher PageRank score than they really have. And since we’re getting all technical — PageRank really isn’t an actual 0 to 10 scale, not behind the scenes. Internal scores are greatly simplified to match up to that system used for visible reporting.


How does Google collect and rank results? from Matt Cutts, which he wrote for Google Librarian Central, is also a good read on the basics of how Google ranks pages, using PageRank as one part of that process.


Conclusion (Especially For Those Thinking I Don’t Have Time To Read)


There much more I could write about PageRank, but I hope this gives you a good introduction and some clarity about it. The key points to remember:


PageRank tells how important a page is, relatively speaking, compared to other pages. PageRank is just one of MANY ranking factors used to determine ranking in search results.
High PageRank does NOT guarantee a high search ranking for any particular term. If it did, then PR10 sites like Adobe would always show up for any search you do. They don’t.The anchor text of a link is often far more important than whether it’s on a high PageRank page.


If you really want to know what are the most important, relevant pages to get links from, forget PageRank. Think search rank. Search for the words you’d like to rank for. See what pages come up tops in Google. Those are the most important and relevant pages you want to seek links from. That’s because Google is explicitly telling you that on the topic you searched for, these are the best.

Linking to Google Analytics

You can now access Webmaster Tools search optimization data directly from Google Analytics! To make this possible, we’ve made some changes to how you associate your Webmaster Tools sites to Analytics. Instead of linking your Webmaster Tools site to a Google Analytics profile, you’ll now link to a Google Analytics web property.

 When you associate a Google Analytics web property with a site in your Webmaster Tools account, you’ll be able to see Webmaster Tools data in Google Analytics reports. You’ll also be able to access Google Analytics reports directly from the Links to your site, Search queries, and Sitelinks pages in Webmaster Tools.

Associate a Webmaster Tools site with a Google Analytics web property:
  1.  On the Webmaster Tools home page, click Manage site next to the site you want, and then click Google Analytics property.
  2.  Select the web property you want to associate with the site, and then click Save.

Note: A site can be associated with only one web property, and vice versa. Creating a new association removes the previously existing association.

Every Google Analytics web property can have a number of profiles. When you associate a site with a web property, clicking a link to Google Analytics from Webmaster Tools will take you to that web property’s default profile. (If you previously associated your site with a different web profile, clicking a link will now take you to the default profile instead. If you want to see a different profile, you can switch views from within Google Analytics.)

If your site is already associated with a Google web property, it could be for a couple of reasons. Either you already used Google Analytics to associate this web property with the site, or another site owner has made the association.

If your site is associated with an Analytics web property you don’t recognize (and don’t want), it may be because another site owner associated the site with an Analytics web property you don’t own. In this case, you can delete the association and create a new one.

If your site used to be associated with a web property, but no longer is, it may be that the web property was later associated with a different site. (Remember, a site can be associated with only one web property. Creating a new association will remove the previously existing association.)

Why doesn't Webmaster Tools data match Google Analytics data ?

Webmaster Tools data may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include:
 
Webmaster Tools does some additional data processing—for example, to handle duplicate content and visits from robots—that may cause your stats to differ from stats listed in other sources. Some tools, such as Google Analytics, track traffic only from users who have enabled JavaScript in their browser.
 
Google Analytics tracks visits only to pages which include the correctly configured Analytics Javascript code. If pages on the site don't have the code, Analytics will not track visits to those pages. Visits to pages without the Analytics tracking code will, however, be tracked in Webmaster Tools if users reach them via search results or if Google crawls or otherwise discovers them.
Some tools define "keywords" differently. For example:
  • The Keywords page in Webmaster Tools displays the most significant words Google found on your site. 
  • The Keywords tool in Google Adwords displays the total number of user queries for that keyword across the web.
  • Analytics uses the term "keywords" to describe both search engine queries and AdWords paid keywords.
  • The Webmaster Tools Search Queries page lists shows the total number of keyword search queries in which your page's listing was seen in search results, and this is a smaller number. Also, Webmaster Tools rounds search query data to one or two significant digits.

Source : google

Submitting Sitemaps


Once you've created a Sitemap in an accepted format, you can submit it to Google using Google Webmaster Tools. This enables Google to provide you with useful status and statistical information. You can also specify the location of your Sitemap in your robots.txt file.


Before you begin, make sure you have the following sites added and verified in your Webmaster Tools account :
  • The site on which the Sitemap is located.
  • The site(s) whose URLs are referenced in the Sitemap.
To submit a Sitemap:

  1. Upload your Sitemap (or mRSS feed) to your site.
  2. On the Webmaster Tools home page, click the site you want.
  3. On the left-hand menu, click Optimization, and then click Sitemaps.
  4. Click the Add/Test Sitemap button.
  5. In the text box, complete the path to your Sitemap (for example, if your Sitemap is at http://www.example.com/sitemap.xml, type sitemap.xml).
  6. Click Submit Sitemap.
Using robots.txt file

You can tell Google and other search engines about your Sitemap by adding the following line to your robots.txt file (updating the sample URL with the complete path to your own Sitemap): 


Sitemap: http://example.com/sitemap_location.xml

This directive is independent of the user-agent line, so it doesn't matter where it appears in your file. If you're using a Sitemap index file, you can include just the location of that file—you don't to list every individual Sitemap.

Resubmitting Sitemaps

When you make changes to your Sitemap, you can resubmit it using your Google Webmaster Tools account or an HTTP request

Using Webmaster Tools:

  • On the Webmaster Tools Home page, click the site you want. 
  • Under Optimization, click Sitemaps.
  • Select the Sitemap(s) you want to resubmit, and then click the Resubmit Sitemap button.
Using an HTTP request
  • Issue your request to the following URL: www.google.com/webmasters/tools/ping?sitemap=sitemap_url For example, if your Sitemap is located at http://www.example.com/sitemap.gz,your URL will become : www.google.com/webmasters/tools/ping?sitemap=http://www.example.co/sitemap.gz
  • URL encode everything after the /ping?sitemap : www.google.com/webmasters/tool/ping?sitemap=http%3A%2F%2Fwww.yoursite.com%2Fsitemap.gz
  • Issue the HTTP request using wget, curl, or another mechanism of your choosing.
If you do this, you don't need to resubmit it using Webmaster Tools. The Submitted column will continue to show the last time you manually clicked the link.
 

A successful request will return an HTTP 200 response code; if you receive a different response, you should resubmit your request. The HTTP 200 response code only indicates that Google has received your Sitemap, not that the Sitemap itself or the URLs contained in it were valid. To obtain status information about your Sitemap, resubmit it using Webmaster Tools account. We recommend that you resubmit a Sitemap no more than once per hour.

Note: If you are providing a Sitemap index file, you only need to issue a single HTTP request that includes the location of the Sitemap index file; you don't need to issue individual requests for each Sitemap listed in the index. 


Source : google

Free Directories List

Represent to your attention the largest free directories list containg only free directories with exceptionally high PR. Many free directories exist more than 5 years and are the most popular free directories from all ever created. If your website was denied on free submission because some directory from our list stop to be free directory and now offer paid submission - please let us know. Also keep in mind - submission to free directories from our list can take from 1 day to several months depending on conditions of submission of each specific web directory.


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